Technology has undoubtedly become prominent in the daily lives of millennials and Generation Zs. For Generation Zs, their attitude towards finances seems to be more updated than the older generation by showing an interest in saving and wanting to become more educated in financial literacy. Combining this with a slow improvement of financial literacy in the country, debt levels among millennials are also rising. However, millennials in Thailand are swayed from these goals as they tend to spend more than what they plan to save in order to keep up with modern standards of living, as seen from the lower levels of savings compared to what they expected to save each month. For the older millennials, owning a house comes first on their list of things they aspire to have in life. The combination of family, self-expression, and fast-paced consumption describes what a typical millennial and Generation Z in Thailand is like as a consumer. Millennials and Generation Zs as consumers Apart from socio-political concerns, this spark in political involvement is also partially due to worries and future expectations, especially for their family since family members are deeply respected and admired among the younger generation. In recent years, youth-led protests in Thailand became a major catalyst for ongoing critical political discussion on many controversial topics in the country. As ideas flow more freely, freedom of speech has become extremely important and has influenced millennials and Generation Zs to be more politically involved. Millennials and Generation Zs in Thailand have become much more aware of the current world through greater internet accessibility.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |